Effective Marketing Strategies Need Differentiated Brand Strategies.
A credit union with a strong west coast presence wanted to raise brand awareness, enter into three new markets on the east coast, and launch new products. Partnering with the leadership team, we analyzed brand, customer and competitive data, and consumer trends — finding that the brand needed further clarity in the marketplace and a shift in intended target audiences. We developed a new growth-focused marketing plan — with evolved brand positioning, value proposition, messaging — and executed with an integrated campaign across select digital and traditional channels. Engaging with audiences in their intimate local and community environments (e.g. outdoor, print), coupled with evolved messaging, resulted in double and triple digit engagement and conversion metrics.