Consumers today are skeptical of being marketed to. But in these times of social conversation, they seek engagement. Brand engagement matters. Do you speak their language?
Brands still need to convey what makes them different. Brand strategy matters — to propel effective marketing and growth strategies. Which is why you need deep insights into your audience. Know their mindset. So they can relate to you. Embrace you. Do you know how to be relevant to their needs and lives? Have empathy for them? At Grain and Chaff, we separate marketing signal (grain) from noise (chaff) — focus on what’s insightful and significant for the effective marketing and growth of your brand. |
A west coast credit union wanted to grow: raise brand awareness, launch new products and enter three new east coast markets. After extensive research we gave it what it needed — clarity to its brand positioning, more effective messaging, a shift in target audiences, and a 360 integrated campaign across select channels.
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A leader in the automotive accessory space, with multiple Super Bowl appearances, was still not top-of-mind with consumers. So we dialed up on brand differentiation and evolved the brand image.
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We helped a well-known jewelry brand squeeze profits and efficiencies through brand portfolio management
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Our Approach
Research & Analysis
Our first step is to gather and analyze existing data and research, and/or conduct new research — so as to unearth deep insights relevant to your objectives and challenges at hand.
Ideation
Collaborating with you and your team, we engage with you in exploratory sessions, to identify the opportunity gaps to build for the goals and future you desire.
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Strategic Brand Development
We architect the brand identity platforms and tools, and develop, as need be, the marketing strategy and plan, positioning, messaging, brand visualization assets, and campaign briefs — to launch your brand, product or service in the marketplace.
Implementation & Execution
We help you implement and execute, externally and internally, the necessary brand and sales programs, tools, and 360 campaigns across all channels, media and touch-points. And fine-tune, based on results.
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